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The Honest Company’s Jessica Alba: Make your customer the star
Masters of Scale
The Importance of Knowing the Irile Uses of Your Product
Don't think about ingredients and attributes so much as experience and transformation. Jesica's sharp focus, the honest company, on the irele experiences and needs of your customers allows her to build accurate hypotheses about their behavior. Thisis one of the key strengths in knowing the irile uses of your product. It lets you build an early, rapid and genuine connection with your customers. But it's something you need to keep working at.
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