#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How Product Marketing Can Help Your Sales Team Shorten Their Sales Cycle
The goal of sales enablement is to make it as easy as possible for the sales team to do their jobs, reducing any kind of friction that you can from that sales process. And so how does it look at team pay at the moment? I mean, are you obviously two months in, there's lots to do and prioritization. But how are you viewing at the present? Have you spent a lot of time talking to sales teams and have a full list of things you want to do?
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Transcript
