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#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Modern Wisdom
Is There a Right Answer?
There are an awful lot of human behaviors which make no sense to people who are inverted commerce rationalists. A large part of brand preference is not, I want Samsung TVs because they're better, but it's, I'll happily pay a hundred bucks more for a Samsung TV if I'm unfairly confident it's not going to be shit. And McDonald's is absolutely brilliant at not being crap. It's very, very dangerous to declare people irrational unless you know deep down both consciously and unconsciously what they're really trying to do.
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