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6min chapter
RV225 - The Future of AI in GTM | Go To Market Live Episode 39
B2B Revenue Vitals
Exploring Innovative Models and Market Dynamics in GTM Strategies
This chapter explores innovative business models, particularly a franchise approach, to enhance go-to-market strategies using technology and data. The discussion also highlights the current market dynamics, executive sentiments on budget adjustments, and the valuation discrepancies in SaaS companies amidst economic changes.
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