2min chapter

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Data Council Week (Ep 3) - GTM 101 for Engineers With Chase Roberts of Vertex Ventures

The Data Stack Show

CHAPTER

The Relationship Between Product and Go-to-Market

I think that one of the most common failure modes we see among founders is they don't think of go-to-market or the commercial side of their business as part of product development. And your product isn't just how like what you've built, it's how your customers come to realize it. That means understanding how these buyers and users of the technology become aware that the problem that you're solving is one that they have. So today I'm an early stage investor investing in mostly technical founders at the Seton Series A stage and live in a dream.

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