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376: The nuances of pricing B2B software products

Global Product Management Talk

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Product Ownership Is a Critical Discipline in Product Management

Pricing as a discipline is still pretty early, even though we've been doing this for a long time. Product managers need to understand how pricing is thought of and what are the factors so they can contribute to that dialogue. In fact, the internal skill sets of being able to morf and keep the model current is really important.

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