054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)
MAFFEO DRINKS
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Balancing Growth Strategies for Brand Expansion
The chapter delves into the strategic approach of balancing slow and fast brand growth, focusing on targeting both high-end and regular establishments for sales rotation and reinvestment. It highlights the significance of maintaining brand presence across various distribution channels while catering to core customers during brand expansion.
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