MAFFEO DRINKS 054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)
Apr 2, 2024
Vani Gupta Dandia, a marketing professional, discusses building a drink brand bottom-up with Chris Maffeo. They talk about gender stereotypes, educating consumers, role of storytelling, cross-generational appeal, and building brands bottom-up.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Navigating the Intersection of Sales, Marketing, and Branding in the Alcohol Industry
01:34 • 2min
Understanding Consumer Preferences and Brand Building in the Drinks Industry
03:06 • 29min
Bridging Generations: The Appeal of Expensive Whiskey
31:36 • 8min
Balancing Growth Strategies for Brand Expansion
39:49 • 5min
Building Brand Aspirational Value and Maintaining Early Fan Engagement
44:33 • 2min