Philip Hussey - Designing a Luxury Service Experience - Ep.175
Think Like an Owner
00:00
The Importance of a Premium Look for Landscaping
Our ideal customer is someone in a house between worth a million dollars upwards of five, 10 million dollars. And that's really, that's our target customer and they'll spend anywhere from $7,500 a year on a contract. So we have some residential customers that spend upwards of $30,000 a year just on their contractual landscape maintenance. Then at the periphery, we have a handful, more than a handful, I guess we have commercial customers as well. And that includes anyone from a 500 home homeowners association, hospital, an office park, doctor's office, the coffee store next door to us. But let's just dive into the kind of ideal customer for outer land.
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