How I Built This with Guy Raz cover image

Freshpet: Scott Morris

How I Built This with Guy Raz

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Navigating Retail Negotiations

This chapter explores a challenging negotiation with a major retailer regarding proprietary refrigeration for pet food products, highlighting the importance of strategic communication. It also reflects on the brand's evolution since 2006, emphasizing the interplay of hard work, self-belief, and luck in achieving success.

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