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RV 85 - Customer-Centric Marketing in B2B Growth | Rev Up Podcast

GTM Live

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The Importance of Self-Reported Attribution

There's a lot of stuff that actually Used to be done or is the way it has been done for a long time and a lot of different industries. The underlying fundamentals drive everything And they're unchanged whether it's on Facebook or we have digital or things like that. Not if you don't have a good understanding of your customer when you think about your product strategy pricing strategy positioning Sales motions things like that, you're not gonna be very successful.

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