On Good Authority: Publishing the Book that Will Build Your Business cover image

Use Social Media to Sell Books with Zara Barrie and Dayna Troisi

On Good Authority: Publishing the Book that Will Build Your Business

CHAPTER

Navigating Book Promotion in the Digital Age

This chapter explores the challenges authors face when promoting their books on social media platforms, particularly TikTok and Instagram. The speakers share insights on 'BookTok' trends, generation shifts in content consumption, and the importance of personal storytelling to connect with audiences. They reflect on adapting promotional strategies during the pandemic, including innovative engagement tactics and the balance between personal and professional online identities.

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