2min chapter

How to Win podcast with Peep Laja cover image

Reassessing your metrics with Earl Grey Capital's Matt Sornson

How to Win podcast with Peep Laja

CHAPTER

What Is Value Based Pricing?

value based pricing is going to be the norm, says Patrick Campbell of Profit Well and Paddle. It's superior to costs in your competitors because customers don't care about your costs, they care about their costs. Those companies that are deploying a value metric are typically growing at 2x the rate as those who are only using feature differentiation.

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