I love that you brought up what you're putting energy into because literally, you know, thinking about all the social platforms that we need to be on. I think like people are so focused on the numbers in a way that doesn't really necessarily lead to conversion. So one of the lessons we can take from apps like TikTok is the idea of making it really easy for your clients or users in their case to share what you're doing. You're doing that through relationships which is again, something that Walmart and Amazon is not doing right they can't compete with you on that.

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