I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel.
He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively.
Listen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants.
Topics covered:
- The importance of customer research
- Establishing credibility and customer trust
- Human behavior and irrationality
- Why growth hacking is bullshit
- The buyer’s journey and helping customers make an informed decision
- Customer research techniques
- Identifying your real competitors
- Effective messaging
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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