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#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial
The Startup CPG Podcast
The Evolution of the Cohort Model
The concept of cohorts 10 years ago as investors and plated, I could tell you we weren't talking about cohort stay one. We evolved into that learning, working with the company, and then to give the company a lot of credit really thinking things through. So think about it like this month, I'm a company. I made 100,000 in revenue. I spent 100,000 total, right? I made zero dollars,. That's this month, both the concept of in a consumer and SaaS or two of the main ones is you're spending a bunch of money now to acquire these customers. But again, you're getting value,you're getting revenue from them over a
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