WARNING: this episode will teach you everything you would learn in a business degree, saving you $200,000 and 10,000 hours

 Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’.

In this conversation, Josh and Steven discuss topics such as, the 5 laws of business, how to turn $100 into $10k, the psychological tactics of millionaires, and how to make money in your sleep. 

00:00 Intro

02:00 Why Did You Write The Personal MBA

04:32 What Is An MBA?

10:30 Should You Do A MBA?

14:19 How Difficult Is Starting And Running A Business?

16:57 First Steps To Setting Up A Business

19:29 Loads Of Business Are Finding Problems To Solve

27:49 How To Give Value To The End Consumer

35:47 How Do You Find Out If Your Idea Is Good?

39:11 This Is The Wrong Approach When Starting A Business

40:49 Why Should You Start With Value?

42:35 How To Market

44:04 Psychology & Marketing

46:06 Creating A Drive In The Marketing Strategy

48:23 Think Different

50:52 Be Brave To Do Something Completely Different

58:39 How To Become A Good Marketer

01:00:31 The Sales Piece In Any Business

01:04:38 Customer Service Matters

01:06:09 The Sales Framework

01:13:06 How Important Is Hiring?

01:14:50 What Role Does Competition Play?

01:19:09 Let's Talk Money

01:24:17 What Numbers Should I Pay Attention To?

01:26:35 Experimenting

01:34:55 Every Complex System Starts In A Simple Way

01:39:06 Mastering A Job

01:43:54 Ten Major Principles To Learn Anything

01:55:24 Removing Any Friction In The Process

02:01:38 Last Guest Question



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