The Man Behind the Sidemen's $100M Empire
The Colin and Samir Show
The Launch of Sides and Vodka: Challenges and Success
This chapter delves into the initial ventures of the Sidemen group with sides and vodka, discussing the pressure and challenges they faced. Despite setbacks, they were able to pivot and find success with other ventures, highlighting the importance of having capital and resources. The chapter also explores the strong connection and loyalty of their audience, driving success for their brands.
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