Marketing to the Top 50 Accounts

The mistakes that i see a lot of companies make when they think about doing a b m is that they only focus on the top 50. And so when i approached this, i did something a little bit differently and just talk through some of the things that i think that peoplein that are in specific roles could implement straightaway. I had a strategy for each of these ah segments in the top 50 thiss gong to probably be out of left field for some of the marketers. Like i built relationships with the decision makers of the of the top 50 accounts as a marketer. It allowed me to then go out and do marketing to the silver and bronze dramatically better because i knew what the