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The Branding Is Crazy, Isn't It?
"It's incredible, Brandon. It's incredible," Nigel says of Coca Cola-Nestle partnership. "The branding is crazy because anybody who was at that event was like, what is this? Like liquid, it's so like, it's just water." 'I get it 700 mil, like make sense,' he adds about the deal with Coke and Nestle. "'You've got to give it to him' -- I mean, look at the end of the day, what do you need for a premium valuation?"