4min chapter

Lenny's Podcast: Product | Growth | Career cover image

Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Empathy in Product Development: Applying Jobs to Be Done at Opendoor

This chapter explores how Opendoor utilizes the 'jobs to be done' framework to empathize with customers navigating the complexities of home transactions. It highlights the importance of flexible application of frameworks to better address the unique contexts and needs of buyers and sellers in the real estate market.

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