2min chapter

Talking to Ourselves cover image

Suzanne Powers

Talking to Ourselves

CHAPTER

Is There Such a Thing as a Great Creative Partner?

Trying to work with great creative partners is hard. Some of them are shy about their strategic chops, or they don't realize they're really strategic yet. They've internalized the strategy so deeply that they're just spewing stuff out without realizing it. "You have to have some level of respect for the expertise," she says.

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