Intro

Protein is a health and fitness buzzword – plastered on packaging, prioritised in diets and praised by fitness influencers. But is our preoccupation with protein overshadowing another nutritional essential – fibre? Ruth Alexander explores the science, and marketing, behind protein’s popularity with expert guests Dr Emma Beckett, a food and nutrition scientist and communicator in Australia, and author of You Are More Than What You Eat; physician and social media creator Dr Karan Rajan, who is the author of This Book May Save Your Life; Scott Dicker from SPINS market research company in Chicago; Paul Kita, deputy editor of Men’s Health Magazine in the US.

Producer: Izzy Greenfield