Introduction

Even the most seasoned, well-intentioned entrepreneur or coach gets sucked into overselling. If your confidence has dipped or the milestones you’re trying to reach feel miles away, overselling might have become your not-so-secret weapon to land clients, and it’s most definitely not the answer.

I uncover some of the sneaky overselling tactics that are hiding in plain sight so you can swap them out for an approach that feels better, both for you and your clients. Hear how to identify if you’re overselling, the role of confidence in overselling, and how to stop hustling for the sale.

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