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#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial
The Startup CPG Podcast
How to Analyze Your Cohorts
Kimberly Cevallos: Every consumer company should look at this. If you bought something last month for the first time ever, now that if they're doing a cohort analysis, no matter when you buy something, they're looking at you as that cohort. So consumables in particular, anything that lends itself to reorder rates, higher reorder rates. She says over 70% of promotions are not effective and over 80% will fail while promoting products.
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