4min chapter

The Futur with Chris Do cover image

254 - Storytelling Is A Superpower — with Michael Margolis

The Futur with Chris Do

CHAPTER

Positioning, Differentiation, and the X Factor in Business

Exploring the importance of positioning, differentiation, and storytelling in business and how they can help overcome commodification. Using a venture-backed startup in the developer space as an example, they highlight the value of focusing on developer happiness as a unique story.

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