We trust somebody when we feel like they understand us. We've got to figure out every relationship, everybody has self-interest. It's got to be mutually satisfying. The third element is ability. Do they have the perseverance to go through a really, really difficult season if this thing goes south and the red numbers start coming in? You know, I had a brother in law who was an ABCL come after me with steel. But if my dog dies and that context needs fixing, I'm not calling Mark. He's saying, dude, get over it. That's great people. And problems are meant to be fixed."

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