I-In-Deficiency in EMEA is a really big problem. We know that many people aren't getting enough iron from plant-based foods. A new technique called micromilling breaks down this allerone layer so that the iron, and also the zinc that's in this aller one layer, is released. And we can then add it back into white flour or whole grain flour to create a flour packed full of both iron and zinc which we can actually absorb.

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