2min chapter

How I Built This with Guy Raz cover image

Men's Wearhouse: George Zimmer (2019)

How I Built This with Guy Raz

CHAPTER

I Guarantee It

Zimmerman: "I guarantee it" came as an ad lib during a live recording. He says he didn't think the commercial would be compelling, but people started calling him 'Mr. Zimmer' The phrase has become one of his most famous catchphrases.

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