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3min chapter
Summer holidays: using nostalgia to increase willingness to pay
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Challenging Conventions: The Power of Negative Advertising
This chapter explores Snowbird Mountain's creative advertising campaign that uses a negative one-star review to draw in advanced skiers. The discussion emphasizes the effectiveness of standing out from conventional marketing approaches to engage a targeted audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode