
Summer holidays: using nostalgia to increase willingness to pay
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Challenging Conventions: The Power of Negative Advertising
This chapter explores Snowbird Mountain's creative advertising campaign that uses a negative one-star review to draw in advanced skiers. The discussion emphasizes the effectiveness of standing out from conventional marketing approaches to engage a targeted audience.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.