Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Summer holidays: using nostalgia to increase willingness to pay

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Challenging Conventions: The Power of Negative Advertising

This chapter explores Snowbird Mountain's creative advertising campaign that uses a negative one-star review to draw in advanced skiers. The discussion emphasizes the effectiveness of standing out from conventional marketing approaches to engage a targeted audience.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner