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3min chapter
Die Red-Bull-Saga (3/3): Mateschitzs (rechte) Medienmacht
Inside Austria
Der Medienmogul Matuschitz
In diesem Kapitel wird der Einfluss des verstorbenen Unternehmers Dietrich Matuschitz auf die österreichische Medienlandschaft untersucht. Es wird thematisiert, wie seine ursprünglich ablehnende Haltung gegenüber Medien und seine Marketingstrategien zur Gründung von Red Bull als Marketinggigant führten.
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