What is the explosion of AI solutions in the marketplace doing to pillars of experience design? On this Ask Us Anything episode of Invisible Machines, Robb and Josh respond to a question from Dr. Irina Wagner, listener who works as a generative AI UX researcher at a massive US healthcare company. The answer to her question has connections to Robb’s time working in the sound department at Warner Bros., on films ranging from Galaxy Quest to The Thin Red Line.

At its core, success in UX comes down to storytelling. People love stories—give them a compelling one, and they will follow you. As adoption increases, AI is likely to expose bad design by putting a premium on effective storytelling and good taste. This episode takes a deeper look at these elements, offering a fresh perspective and some hard truths about technology and design.

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