Go-To-Market Integration Planning Part 1
M&A Science
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The API Model Is Not All APIs Work Great but It Does the Job
Having a really detailed cross functional team that can step in and do the M&A work who knows how things work is paramount. And unfortunately, those are the same people that are doing the re-platforming work. It's a tough thing to build the case that you have to invest in your systems team so that you can go faster because it's not directly driven to revenue. Big companies have more standardization, move a little slower, small companies. Hey, we're fast. Make these deals.
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