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Introduction
Kip Bonner: Today on Marketing Against the Green, we are talking making taste as a brand. We're going to talk about how Solana does that in Hudson Yards and how Doodles does it by building community. In today's episode, Kip explains why he bought DJI APHUTI swag for his friend Karen Flanagan at an NFT project store near her New York home. He also talks about HubSpot CRM which helps scaling businesses make their lives easier with marketing sales and customer success work.