How to Communicate Diabetes Information Effectively

I think word of mouth is very, very powerful. No social media is a kind of a way of word of mouth, but that's something we need to expand on. We've trained as say, I've trained up over 1,500 educators and quite often they come to us with very traditional viewpoints. It's good to know that we're changing the mindset of so many individuals out there. And I think targeting the educators, the healthcare providers and targeting the patients is a good thing.

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