#86: Coalition Loyalty in Colombia with Puntos Colombia
Let's Talk Loyalty
00:00
The Importance of Transparency and Simplicity in the Payment Card Industry
Nearly 90% of total ticket transactions for tickets inside the retail is with an ID number. We can track, we can know who is buying or purchasing exactly what kind of products and also in the location,. So we can track a lot of information just because the member is using this national ID. It's extraordinary. I've never heard of it. And certainly, I'm fascinated with them, making the program as simple as possible always for customers and for members.
Play episode from 28:15
Transcript
