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4min chapter
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Harnessing Behavioral Science for Marketing Success
This chapter focuses on the integration of behavioral science into marketing strategies. It highlights the necessity for marketers to understand key behavioral principles and build trust within organizations while showcasing the importance of measurable outcomes.
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