4min chapter

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Riccardo Zacconi (Candy Crush Saga) and Kristian Segerstrale (Glu/Playfish) on Games Club

a16z Live

CHAPTER

How to Scale a Mobile Game Without Much Funding

The secret of candy crash behind the amazing game ande, super high retention. The gometisation at wi we built over time, was actually the marketing. A very few products thing thathe actually perform as well on mobile as game,. As game sti let me double click in that last point, because i know the cartehe brought up set of many games. I think it's never too late to start a new ip or a new mobele game dabbing in to day's world. But if you want to be successful, i think it's very difficultto get to to top numbers. And there's a massive difference between being top ten and being top 20 or top

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