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Born to Run Farther with Dr. Irene Davis and Chris McDougall
StarTalk Radio
The Rise and Fall of the Running Shoe Industry
In the early 70s, Nike brought some sport podiatrists in who saw a lot of injuries and these new runners. They came up with a number of different changes to the shoe. So by adding a heel to toe drop, you unload that Achilles. And so my view is that the running shoe companies rather than have the runners adapt to the sport, they took the shoe and adapted to the runner and ended up doing more harm than good.
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