Episode 66 - Champion Enablement with Peter Cohan
Two PreSales in a Pod
00:00
The Importance of Financial Justification
Comba: Have you ever bought something like this before? If you haven't, or you don't necessarily understand the buying process and how to communicate the value and the ROI, would you like some help with that part of the process? You reminded me of something funny. Way back in the day, I've got a master's degree in manufacturing management. I actually did financial justification course three times because they said it was so important.
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