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The Naked and Famous

Cocktail College

CHAPTER

Crafting Innovative Cocktails

This chapter explores the evolution of cocktail creation, emphasizing the balance between tradition and innovation in mixology. The speakers discuss the influence of musical eras, the significance of mezcal, and the meticulous experimentation required to perfect cocktails, particularly the Negroni and its variations. Reflecting on the changing cocktail culture, they highlight the journey of bartenders as destinations and the challenges of crafting memorable drinks amid evolving consumer desires.

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