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Episode 611: 15 Principles of Online Marketing You MUST Master If You Want to Sell (PART ONE)

The Mind Your Business Podcast

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The Importance of Pricing

Pricing is the magnet you use to determine who you attract. I don't want to work with $100 customers because in most cases, a $100 customer isn't serious enough. The person that has gone down the dark tunnel and it's still dark, but they've looked back and realized I'm at a point of no return. That's the person I want to working with. There's people that are like brand spanking new. They probably haven't felt the sting and pain of failure. A lot of times because you're not in people's head, they are a yes. And I'm going to give you an example. People tend to take action on theYes way

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