107: Andres Glusman: Why Your A/B Tests Are Lying (and How to Fix Them)
PRODUCTEA with Leah, Growth & Senior Leadership
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Navigating the Challenges of A/B Testing
This chapter explores the complexities of customer acquisition and the critical role of A/B experimentation in improving conversion rates. It reveals the high failure rate of experiments and emphasizes the importance of managing expectations, learning from both successes and failures, and securing substantial returns on investment. The discussion further highlights strategies for effective A/B testing, particularly for projects with limited traffic, advocating for significant changes and a unified approach to experimentation.
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