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Dawn Anderson & Marie Discuss Google’s use of AI including BERT, RankBrain, Neural Matching & MUM
Search News You Can Use - SEO Podcast with Marie Haynes
Machine Learning - The Holy Grail of Information Retrieval
Google uses machine learning to rank documents in descending order of intent. This is the Holy Grail of information retrieval, but it's a NP problem that hasn't been solved yet. The company has also started ranking search results based on relevance and temporal factors such as Black Friday or travel queries.
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