The Importance of Onboarding and Endings

I think the example with 3DEN mark is so spot on because I think people are afraid if we make it too easy to quit and leave, more people will do it. We have digitized loads of onboarding and usage period where no one's actually present physically in that space. So essentially in terms of human power, it's very minimal. Off-boarding, we've still got this crazy human element into it. All of these people have very valid reasons to leave this company or any company. Making the ending and making it easy to come into the relationship and leave the relationship won't result in more people leaving. It will improve your brand offering and improve your product offering.