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#287 Endineering with Joe MacLeod

whatshot 14 snips
Apr 21, 2022
00:00
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1
Introduction
00:00 • 2min
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2
Ends and Engineering: A Review
02:10 • 3min
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3
The Crack of Doubt
05:33 • 2min
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4
The Crack of Doubt
07:29 • 5min
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5
The Problem With Offboarding
12:32 • 4min
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6
The Importance of Ending at the Beginning
16:39 • 5min
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7
The Importance of Onboarding and Endings
21:47 • 3min
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8
The Ethics of Ending a Relationship
24:50 • 6min
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9
The Importance of Endings in Your Product
30:47 • 3min
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10
How to End a Business Successfully
33:17 • 3min
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11
How to Design a Better Ending
35:48 • 3min
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Joe’s first book “Ends”, back in 2017 was focused on why we don’t do endings, and how that links into consumerism. Joe’s second book, “Endineering” is about how to actively design endings, a ‘how-to’ book for improving how products, services and consumer relationships end.
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