Mac Sales Surge Amid PC Decline

This chapter explores a surprising 25% increase in Mac sales, primarily driven by the popularity of the new MacBook Air, against a backdrop of falling overall PC market sales. It analyzes shifts in consumer behavior post-pandemic as users transition from makeshift remote work devices to more reliable models. Additionally, the chapter touches on skepticism around iPhone sales, especially concerning the less popular models, and discusses the implications of recent app developments related to iPhone features.