The Evolution of a Minimalist Movement: Crafting a Meaningful Brand

In today's episode, I talk with Joshua Fields Milburn, who along with Ryan Nicodemus make up the powerhouse duo known simply as the Minimalists. You probably know Joshua from the wildly successful Netflix documentaries, MINIMALISM and LESS IS NOW, or the popular podcast he co-hosts with Ryan. 

The story of how the Minimalists got started is well-told, so I thought I would focus on a natural follow question: what happened next? Starting with when I first met him in 2012, I ask Joshua to walk us through the building of the Minimalist brand -- how they went from an amateur blog to being recognized on the street a dozen times a day. In doing so, we learn a lot about the inspiring, value-driven approach that Joshua and Ryan have taken in their careers, in which living right is more important than making the most money or accusing the most likes. 


Thanks to Jay Kerstens for the intro music.