2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Selling Should Be Fun or You Aren't Doing It Right

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Four Reasons Why Selling Is So Much Fun

The first reason why selling is so much fun for me is I'm really fascinated by our clients. In fact, I'll sometimes sheepishly admit to my either prospect or a client that I've seen them all before. So then immediately I'll say, but I'll bet you anything. You have combined this dysfunction in your own unique way. And because of that, they end up in pitches where they have to over invest in the sale.

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