Education Reduces Fear, but Good News Travels Deeper

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the conflict unfolding in Ukraine, and how storytelling is and always has been a keystone element in wars of all sorts – with stories from John Steinbeck to Martin Luther King Jr.

The guys also talk about direct response writing, how it can be leveraged to support worthwhile causes, and some of 2020’s most brilliant ad campaigns.

Links From The Show

• The copywriter who makes $300k/yr
• Pompliano – Bitcoin Influencer
• Martin Luther King Jr.’s Stride Toward Freedom
• Sober Nation

John Steinbeck Books:

• Travels with Charley
• Once There Was a War
• Bombs Away

2021 D&AD Direct Marketing Awards

• Diessel’s Enjoy Before Returning Campaign
• Danish Crown’s brilliant bacon ad

For more great insights, check out…

Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.